Utah football coach Kyle Whittingham continually speaks about the importance of recruiting, and the Utes' commitment is more than just talk.
Utah spends more than $1 million per year to recruit football players. That’s roughly $40,000 for each scholarship athlete who joins the program and is the biggest investment of any of the 10 public schools in the Pac-12, according to public records studied by WatchStadium.com for the 2017-18 fiscal year.
“I'm happy to hear that, because that's the most important thing we do,” Whittingham said.
Oregon’s well-funded athletic program is the only one that comes close to Utah’s figures among the public schools in the Pac-12 (Stanford and USC are exempt from financial reporting as private schools).