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The Royals announced the most lucrative deal in American women’s soccer history for a soccer jersey sponsor.

The announcement was more about the deal than the jerseys themselves. The Utah Royals’ away Nike jersey, a clean white secondary design with the club’s “Lioness” shield over the heart, was revealed to feature its new sponsor on the front of the jersey.

Conservice, “The Utility Experts TM,” the Logan, Utah-based company will display its corporate branding on both the front and back of the Royals’ jerseys through 2020.

“This three-year commitment by Conservice represents the most lucrative jersey-front deal in American women’s soccer history,” said Utah Royals FC Owner Dell Loy Hansen.