The rest of us are enticed by an awesome name — especially one tied to Utah culture, scenic landscapes or odd liquor laws.
Playful and irreverent names are as old as the state’s craft beer scene. In the mid-1980s, Wasatch Brewing Co.’s Polygamy Porter poked fun at the state’s controversial past and asked: “Why have just one?”
Then there was Uinta Brewing Co.’s St. Provo Girl Pilsner, a take on the famous St. Pauli Girl brand — complete with a buxom blonde on the label.