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Spencer Cox pledges to make a campaign stop in every city and town in Utah as he runs for election as governor

Lt. Gov. Spencer Cox on Monday declared he intends to visit all 248 cities and towns in Utah during his run for governor, upping the ante on the typical campaign pledge to visit every county in the state.

“Our next governor needs to be able to look the people of Utah in the eye and understand where they’re from and understand their story,” Cox said in a campaign video announcing the goal.

The roughly two-minute video is largely filmed in and around his green campaign bus, the side of which is dominated by a gigantic headshot of Cox.