ESPN has an East Coast bias • Frankly, all national media have an East Coast bias because that’s where most Americans live. Almost 77 percent of viewers … er, uh, the U.S. population … lives in the Eastern and Central time zones. That’s where the ACC, Big Ten, Big 12 and SEC reside, and ESPN has deals with all of them.
ESPN forces the Pac-12 to play late games • It didn’t force the league to sign a $3 billion deal with ESPN and Fox that includes lots of late games — which are a function of geography.