When someone searches “Eccles Theater” online, maybe seeking tickets for the run of “Wicked” now underway, the official website for the Eccles Theater usually is not the first site a search engine displays.
“The first things that come up are ticket resellers,” said Sarah Pearce, division director for Salt Lake County Arts and Culture, the government agency that operates four downtown Salt Lake City venues: the Eccles, Abravanel Hall, the Capitol Theatre and the Rose Wagner Performing Arts Center.
The second-tier marketers — what are sometimes derisively called ticket scalpers — acquire tickets to events and resell them.