Washington • When the Museum of the Bible opens this weekend, it will set a new standard for how this country’s museums fuse entertainment and education.
The $500 million, privately funded project is as large as some of the Smithsonian’s premier attractions, including the National Museum of African American History and Culture. It is rich in content, stocked with historic treasures and carefully plotted to appeal to audiences of all ages.
It brings to museum design the sophisticated marketing intelligence of the Oklahoma City-based Green family, who have used a fortune made from the Hobby Lobby retail chain to promote evangelical Christian causes.