That’s a simple question too often forgotten in a modern era of sports that clamors for exposure and money by way of games made available on television, and by any other possible means.
Pac-12 leadership, namely commissioner Larry Scott, believes the conference is in need of greater exposure for football, and that one way to gain those extra eyeballs, and presumably more prestige, in more eastern time zones is to have some Pac-12 teams play games on Saturdays at 9 a.m. PT. Scott has had discussions with Fox to do exactly that.
What about the fans, though?