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How lavender sniffers and sellers — including Utah-based do-Terra — are spreading the herb’s scent throughout the world

Not long ago Erin Wexstten, the 35-year-old founder of Oxalis Apothecary, a plant-based skin care brand, ticked off all the ways she uses lavender in her life.

“I personally have lavender everywhere,” she said. “Hand soap, dish soap. I have sachets you stick in the drawer. It makes the underwear smell nice. Dried bunches. They make for a beautiful piece in a vase.”

Wexstten has spread the lavender love through her products, including Feel Good Potion, containing essential oil of lavender, and Reverie body oil, deodorant and a wildflower clay mask, which contains lavender in powder form as a gentle exfoliant.