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Hallmark pulls gay-themed wedding ads, saying it didn’t ‘want to generate controversy’

New York • Under pressure from a conservative advocacy group, The Hallmark Channel has pulled ads for a wedding-planning website that featured two brides kissing at the altar.

The family-friendly network, which is in the midst of its heavily watched holiday programming, removed the ads because the controversy was a distraction, a spokesperson said in an interview Saturday.

"The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value," said a statement provided by Molly Biwer, senior vice president for public affairs and communications at Hallmark.