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Former Google exec wants Utah to come up with an idea to save the middle class

“There’s never been this kind of an overarching push before to solve this problem,” said Pam Perlich, director of demographics with the Kem C. Gardner Policy Institute at the University of Utah, which will host the state’s effort.

On Wednesday, the flagship research institution will announce how the contest will work in Utah. The goal: Increase the income of 10,000 middle-class households by at least 10 percent in the next two years. Submissions can come from anyone and can focus on anywhere.

“We’re a place of dynamism, but not all households have access to that rising tide,” she added.