London • Facebook said Monday it is tightening requirements for political ads in the European Union ahead of bloc-wide elections scheduled for the spring, its latest effort to fight misinformation and increase transparency on its platforms.
The social media giant said that starting in late March, political ad buyers will need to have their identities confirmed before placing ads. Each ad will also be entered into a publicly searchable archive with detailed information on who paid for it and the people it has reached.
The rules are similar to those the company put in place last year in the U.