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Dave Rose elevated BYU basketball in his 14-year run. But is this still one of the most desirable coaching jobs in the college ranks?

Provo • When he was asked about the difficulty of his job last summer in a relaxed and casual one-on-one setting, former BYU basketball coach Dave Rose brought up a conversation he had with a fellow Division I college basketball coach during an all-star camp for high school players in New York a couple years before that.

The other coach had heard that “if a guy goes to BYU, he can’t smoke, drink or have sex” and wanted to know if that was true.

“He said, ‘That’s negative recruiting. That can’t be right,’” Rose said.