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Behind Amazon’s abrupt change in its film strategy

Los Angeles • “The Aeronauts,” an adventure film about swashbuckling 19th-century hot-air balloonists, was built for the big screen. Led by an Oscar winner, Eddie Redmayne, and a “Star Wars” star, Felicity Jones, it has real cinematic sweep, with sequences that take place miles above sea level. In May, Amazon Studios announced that the movie would play exclusively on IMAX screens for a one-week engagement before “a full theatrical run.”

“We look forward to giving our customers an unforgettable theatrical experience high above the clouds,” Jennifer Salke, the head of Amazon Studios, said in a statement at the time.