Retirement from football has done nothing to weaken David Beckham's brand — if anything, the former England captain has grown even more popular since he hung up his boots and began to focus solely on his life off the pitch.
Always a popular face with advertisers, Beckham's appeal has become an empire over the past few years. He has turned his hand to fashion, food and drink, television, entertainment and more — and he continues to reap the rewards.
He has shown little sign of slowing down and recently launched another new project — a Miami-based Major League Soccer franchise - signalling his intention to make it one of the best teams in America.