Premier League clubs have already spent a record £1.6bn on players this summer going into Thursday's deadline day - and that amount is set to rise even further.
The increase in spending comes after two consecutive summers shadowed by the Covid pandemic's impact on clubs' income, in which the total fees had dipped to £1.1bn last year.
Deloitte's Sports Business Group's Chris Wood said the level of spending was a sign that "the business models of Premier League clubs are rebounding post-Covid".
In fact more has been spent this summer than in the last season's January and summer windows combined (£1.