Fans in the UK could face costs that could exceed £1,350-a-year to watch football on television, after Paramount+ landing rights to Champions League matches saw another network enter the fray.
Paramount made the largest bid in an auction for the rights from 2027 to 2031, well in excess of the £1billion deal in place with TNT Sports currently.
American owned platform Paramount's introduction came as part of a major shake-up of football TV rights, with UEFA confirming their broadcast partners for European competitions.
Sky Sports secured rights to show Europa League and Conference League matches - marking another blow for TNT Sports - while the BBC are set to continue to broadcast Champions League highlights.