It has been a summer of seismic adjustment at Liberty Stadium, with the club receiving a major overhaul on and off the field.
While supporters are used to seeing changes in playing personnel, this campaign feels like a significant step into the unknown with Swansea now in the hands of US owners.
The people's club is now owned by investors, though the supporters' trust has retained a 21.1% stake in the Swans and influential chairman Huw Jenkins remains in the role.
However, dreams that heavy investment from the new owners and increased television revenue would translate into a summer or recruitment have proved unfounded, with Swansea arguably selling as many key players as they have managed to sign.