Rumours abound that the Premier League are contemplating building their own broadcast platform, which by definition would mean jettisoning established broadcast relationships and finally becoming captain of their own ship.
Despite the obvious benefits of not having to listen to Gary Neville, a legion of vacuous influencers and seemingly endless societal messages we have to endure from Sky, this represents the biggest breaking of eggs to make omelettes since the inception of the Premier League.
The cynical view is that this is simply a stalking horse ahead of negotiations for the next broadcast deals, but it bloody well shouldn’t be.