As mad decisions go, Burnley sacking Sean Dyche is right up there and it is a huge error of judgement by the club chairman Alan Pace.
It is a disastrous move, whichever way you look at it, and the deeply emotional response of Burnley fans tells Pace all he needs to know.
Bizarre, shocked, disbelief, gutted, devastated… were just some of the sentiments spilling out across Twitter in the minutes that followed the shattering news. And I agree with them all.
Pace has had a shocker.