Their sides may have been battling it out on the pitch, but Newcastle United and Aston Villa fans stood together as both sets of supporters vented their anger towards Profit and Sustainability Rules (PSR) at Villa Park on the opening weekend of the Premier League season.
The timing of this chant felt significant before Aston Villa announced the departure of Jacob Ramsey to Newcastle 24 hours or so later.
The deal secured Aston Villa pure profit on account of Ramsey being an academy graduate.
But it was not a cause for celebration.