Premier League TV rights packages have rocketed in value by almost 4,000% since the first live game was screened in 1992, but now the bubble looks set to burst and the wealth of the richest league in the world may be finally about to fall, say analysts.
The TV rights sold to UK and overseas broadcasters fetched a handy £232m in 1992, while the latest sales generated a whacking £9.1 billion, a rise of 3,822%.
It's true that the Premier League product has changed over almost three decades – there were only 60 games-a-season on sale domestically in a five-year deal in 1992 compared to 200-a-season in a three-year cycle, now - but by any yardstick, the growth is extraordinary.