Back to the Premier League Newsfeed

REVEALED: Liverpool's NFT range flops with just 10,000 sold out of 171,000 available in the first six days of the club's much-maligned foray into the cryptocurrency market

Liverpool's controversial foray into the world of cryptocurrency has so far proven unsuccessful, with the club selling less than 10,000 of the 171,000 non-fungible tokens they put on the market six days ago.

The Reds sparked a furious reaction from supporters after announcing their plans to launch a collection of NFTs at the end of last month, which was seen by many as an attempt to exploit fans and generate more revenue in the process.

Sales of the digital assets began last week, with 171,072 randomly-generated 'Hero' tokens, based on Klopp and 23 first-team players, put up for sale through auctioneer Sotheby’s, along with 24 unique 'Legendary' tokens.