Toca Social has become the first interactive football-based attraction in the UK, and it has already grabbed the attention of some of the sport's top stars.
The brainchild of former USA international and Fulham and Leeds winger Eddie Lewis, the venue, which opened at the O2 in London last week, combines football skills with Michelin-star inspired cuisine and night out vibes courtesy of three unique bars dotted around the site.
Having swung open it's doors last Thursday, the Premier League's biggest and best have already taken to sampling what is on offer.