Sport's fight against dementia has received a significant boost after the Premier League and Premiership Rugby joined forces for the first time as part of a major campaign.
The Alzheimer’s Society launched Sport United Against Dementia in November in a bid to raise funds and awareness, with the campaign’s board being chaired by Surrey county cricket chairman Richard Thompson.
But the board has now been bolstered by the recruitment of Premier League executive director Bill Bush and Premiership Rugby chief commercial officer Mark Brittain as members, in a further sign British sport is finally beginning to take its dementia crisis seriously.