Brentford stand to earn around £160million over three years in additional revenue if they beat Fulham in Tuesday night's Championship play-off final, according to sports financial analysts Deloitte.
The game remains the most valuable single match in world football, as it brings with it the prize of Premier League football and access to the television money afforded to top-flight clubs.
Deloitte say that if the Bees were to survive their first season the additional revenue would rise to £265m over five years, with Championship winners Leeds benefiting to the same tune as Brentford.