Manchester United's owners sent shockwaves round the globe on Tuesday night when they announced they were "exploring strategic opportunities" for the club, which could include selling it.
For the fans, who have demanded the Glazers leave from the moment they arrived in 2005 thanks to a leveraged buyout that still sees United saddled with a £514.9m debt - and point to over £600m going out of the club on interest and dividend payments - it is what they have been waiting nearly 20 years for.
Yet there is no certainty over what happens next.
United have spent big on transfers and wages but it has got them no closer to challenging for major honours, something they have failed to do since Sir Alex Ferguson retired in 2013.