Ever since the remains of Richard III were first found under a Leicester car park in 2012, the city has enjoyed a feel-good factor that culminated this year with Leicester City completing a "fairytale" Premier League title win.
But with the Foxes now languishing near the foot of the table and one hotelier claiming the impact of Richard III is slowly wearing off, is the journey over?
Or is it a case of what next?
Even the most upbeat of Leicester fans would probably find it difficult to be positive about their Premier League title defence as the stats make for pretty grim reading - played 19, won five, drawn five and lost nine.