Ligue 1 orders up ‘€32m’ Uber Eats naming rights deal

Uber Eats will serve as an official partner of Ligue 1 next season before putting its name to the competition for the following two years, with the league set to be known as Uber Eats Ligue 1 until the end of the 2021/22 campaign.

According to French daily newspaper Le Figaro, Uber Eats will pay the LFP €32 million (£28/$36m) over the course of the agreement, marking a significant increase on the reported €20 million (£32/$40m) paid by furnishing and household appliances retailer Conforma, Ligue 1’s previous title sponsor.

“This major agreement reflects the new dimension taken by Ligue 1,” said LFP Chief Executive Didier Quillot. “We are very proud to be able to count on the support of Uber…