Leeds United players say they "can't express how sorry" they are for not acknowledging fans before Sunday's defeat by Bournemouth.
A video went viral on social media of Leeds players appearing to ignore fans, including a child, as they departed the team hotel prior to their 4-1 loss.
The Whites have taken just one point from their past five games and are one point above the relegation zone.
The future of manager Javi Gracia is under discussion by the club.
"Firstly, the performance was not good enough," Leeds players said in a message to fans.