Kevin Keegan's 'I will love it' rant: What outburst was about & full transcript

It is one of the most famous moments in Premier League history and a classic example of psychological warfare in football

Mind games are so tightly woven into football nowadays that almost any pronouncement could be construed as forming part of a broad psychological offensive.

Jose Mourinho is considered a master of the trade, having regularly deployed curious techniques of unnerving rivals during the course of his career, while Jurgen Klopp recruited a dedicated psychologist to his backroom staff in order to help manage mental matters.

However, one of the standard bearers for the dark art of getting into the heads of opponents was Sir Alex Ferguson and his subtle needling of Kevin Keegan…