Very little clutters Rob Couhig’s desk but there is a royal blue baseball cap to his left with a slogan promising to ‘Make Reading Great Again’ and a flashcard on his right with a felt-tipped reminder scribbled on it to be in the Championship by 2026.
Couhig, the club’s new American owner, denies responsibility for either. He is at a loss to explain the source of the promotion pledge, but the cap is the work of his wife Missy.
She had a pair made, for her husband and his business partner Todd Trossclair as they set out upon their latest project.