As boxer turned cannabis oil entrepreneur Anthony Fowler was being urged by medical experts to stop making dangerous boasts about the products he is selling, his assembled squad of ex-footballers continued their prolific promotional work for him in the past few days.
Those star names – Matt Le Tissier, Paul Merson, Emile Hesley, Chris Kirkland, Mark Crossley and John Aldridge – are his Supreme CBD company’s cheerleaders. They extol its products’ therapeutic values by sharing Fowler’s tweets, at times acting like team-mates as they comment on each other’s posts about his products. Without these ‘influencer’ names, Fowler would have a far smaller platform and his products would have less credibility.