The idea had been in the works for several months and Sky Sports considered it so significant to their corporate mission that at least two staff were seconded to it full-time; one of them from Sky Sports News.
And though few beyond that small group seem to have had any handle on what the output would be, there was a frisson of excitement in the higher echelons of the broadcaster’s ‘Sky Central’ base in west London last week, about the new ‘Sky Sports Halo’ TikTok channel.