The only team in England’s top four divisions yet to lose a game this season, Coventry City want to become unbeatable off the field as well as on it.
One of owner Doug King’s first moves after buying the CBS Arena from Mike Ashley was to slash the price of a pre-match pint to £3.60 – some of the cheapest anywhere in the country. By May, Sky Blues fans hope to be toasting their return to the Premier League for the first time since 2001.