A new era is underway at Manchester United and Sir Jim Ratcliffe means business.
The billionaire Ineos chief has been in the news on an almost daily basis since his £1.3billion investment in the club was confirmed on Christmas Eve.
Ratcliffe is now in charge of football operations at Old Trafford with the power to hire and fire, promising a major shake-up to end years of drift and decay under the Glazers.
This week, club staff were told Ratcliffe's influence will extend into United's commercial operations as well.