Fans watching one Premier League football match on television were exposed to 716 gambling logos, researchers found.
That equates to six exposures per minute over the two-hour show. The logos featured on the front of players’ shirts, on advertising around the ground and even on a club physio’s top.
The findings from the Newcastle United versus Wolverhampton Wanderers match in February are featured in Channel 4’s documentary, Football’s Gambling Addiction, fronted by former Scottish Conservative leader Ruth Davidson.
Last night Lord Foster of Bath, chairman of the Peers for Gambling Reform group, called for a significant reduction in gambling advertising during the European football championships, which start on Friday.