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From the embarrassing Luis Suarez t-shirts to eye-watering £77 tickets... being shamed into a u-turn over furloughing staff is just the latest PR gaffe from Liverpool owners FSG (and Boston Red Sox are no better!)

Approach the Anfield Road entrance at Liverpool Football Club and there, above you, inscribed in gold on the gates, read the words: 'You'll Never Walk Alone'.

It has become more than just the title of their anthem, sung before every home match... it is the lifeblood of the club, and something that the hierarchy regularly use to their advantage. This isn't just a football club, this is Liverpool.

Except actions speak louder than words, and the club's owners Fenway Sports Group appeared more than willing to let their non-playing staff walk alone this week when they made the decision to furlough them and therefore reduce their wage packets by 20 per cent amid the ongoing coronavirus crisis.