After months of anticipation, the new Premier League season finally kicked off last weekend.
Ahead of the new season, Manchester City announced it would be providing its fans with smart scarves.
The club said the 'Connected Scarf' will reveal just how deeply fans are impacted by the action on the field and will power 'a more inclusive future'.
Meanwhile, Chelsea completed its rollout of 5G around its stadium this year – giving fans 'a seamless, connected experience on match days' from their seats.
In the near future, more new technologies could give Premier League clubs even greater access and control of fans and their data.