Footballers risk missing out on lucrative sponsorship deals amid apprehension from brands to associate with players following a string of damaging Covid breaches.
Hugely profitable commercial partnerships with footballers have become common place in recent years due to the Premier League's global popularity.
But Sportsmail understands there is currently a hesitation from brands to link-up with footballers due to the growing numbers of players caught brazenly flouting Covid-19 regulations.
Crystal Palace captain Luka Milivojevic (left) celebrates at a New Year's Eve party with Fulham's Aleksandar Mitrovic (right)
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Tottenham's Sergio Reguilon, Erik Lamela and Giovani Lo Celso were fined and reminded of their responsibilities after they were pictured in a large group photo alongside West Ham's Manuel Lanzini and their families on Christmas Day.