The ping of a smartphone is perhaps the most familiar sound in the life of today's footballer. Whether from friends, family, team-mates, coaches, club officials or agents, there is virtually constant demand for their attention.
For Birmingham City players, however, sometimes the club official in question is Tom Brady, seven-time Super Bowl winner and one of the most recognisable sports stars on the planet.
'I speak to him quite often,' Blues forward Alfie May tells Mail Sport at the club's five-star training complex on the Algarve, where they are preparing for the new campaign.