Chelsea are looking for just £25m for a shirt sponsor - and will include their women's team as part of the package.
As Mail Sport revealed, the West London club were forced to unveil their new kit on Monday without a commercial partner after failing to secure a deal for the 2023-24 season.
They became the first 'Big Six' club to do so after, as we also revealed, the Premier League vetoed a prospective deal with international steaming service Paramount+.
It is understood that Chelsea, who were banking £40m a year from previous sponsors Three, were looking for around £60m but were left incredulous when top flight bosses told them that such a contract would be in breech of the competition's Deed of License, which is the agreement between clubs and league.