'Phenomenon'. 'One-off'. 'Freak of nature'.
You name it and Erling Haaland has probably been called it as his prolific debut season in English football continues to destroy Premier League goalscoring records.
Any questions about how the Norway striker would fit in Manchester City's system this season were soon answered when he netted 14 goals in his first eight Premier League games, including back-to-back hat-tricks against Crystal Palace and Nottingham Forest.
With 25 goals in his first 19 league games, it seems a matter of when, not if, Haaland will break Andy Cole and Alan Shearer's Premier League record of 34 goals in one season.