In Mbagathi Way, Nairobi, Kenyans sauntered past a huge billboard last weekend promising a 200 per cent bonus for an introductory wager for a prestigious betting company.
And smiling out of the poster is England captain Harry Kane.
Alongside him is Kenya captain Victor Wanyama and fellow Spurs team-mates Dele Alli and Toby Alderweireld. And alongside the logo of the company, 1XBET, sits the historic logo of Tottenham Hotspur.
Underneath the words 'African betting partner' underscore the official nature of this endorsement, in a country where the surge in gambling among young people has caused a government minister to link betting to youth suicides.