As the final whistle blew on Newcastle's thumping 5-1 win over Brentford, television cameras picked out a fan in the crowd holding a scarf bearing the message, "Can we talk about Bruno now?".
Other than being a pun on Bruno Guimaraes and the earworm song from Encanto, it also reflects how highly the Brazilian midfielder is regarded at St James' Park.
Guimaraes scored twice against Brentford and was endlessly impressive with his drive and creativity from midfield.
Other flashier and more expensive players may have caught the eye since the Saudi-led takeover one year and one day before this game - but on Tyneside, they love to talk about Bruno.