BT Sports' exit from the UK's sports broadcasting scene at the end of last season came as some surprise to the general public.
Though, a lot of viewers have become accustomed to a certain degree of churn in that 'second' slot over the years. Sky Sports, the company whose entrance into the market in 1992 helped birth the financial juggernaut that is the Premier League, have long had their grip on the vast majority of league games.
While various contenders have sought to make hay with their measly solitary fixture every match day. It means the likes of Setanta, ESPN, BT and now TNT, have had to employ various strategies to make an impression.