It is put to Ally McCoist that he is now the most popular pundit in Britain and so, how does he handle such a tag?
‘I'm not sure I'm that at Parkhead!’ McCoist replies, followed by his infectious laugh.
The Rangers and Scotland legend is holding court in an east London pub and is in fine form as he reflects on a punditry and co-commentary career that, whether he wants to dispute it or not, has made him one of the most liked - and sought-after - in the game.
Being crowned Pundit of the Year at the British Sports Journalism Awards back in March was a sign of how successfully McCoist has established himself at the top of the game, but it is not something he is ever ready to take for granted.