Euro 2022 is projected to incur losses of several millions despite sell-out crowds across much of the country in an indication of the ongoing financial challenges facing the women’s game.
UEFA will absorb the losses by dipping into the surplus from last year’s men’s tournament, which generated record revenue of £1.6billion.
UEFA remain committed to women’s football despite the commercial challenges and have doubled the prize money for the Euros — to £13.5million — from the previous tournament, as well as allotting £3.8m to pay European clubs a release fee of £420 per day for use of their players.