Adidas will be the biggest financial winners from the increased shirt sales resulting from Cristiano Ronaldo’s return to Manchester United, with their Premier League record £750million sponsorship deal enabling them to keep the vast majority of merchandising revenue.
With United receiving a guaranteed £75m payment from adidas each year, the club’s commission on shirt sales and resultant bonuses is relatively modest, at around £4 for each £60 adult shirt sold.
Merchandising revenue included, United’s accounts show they received £78.8m from adidas in 2019 and £77.8m last year as shirt sales fell.