No social media platform shares a closer identification with a professional sports league than Twitter does with the NBA. SI.com’s Richard Deitsch conducted a roundtable among NBA media, exploring the intimate, crazy chaos that NBA Twitter—a conglomerate that includes players, coaches, agents, reporters, and fans—embodies. Participants talked of the joys and dangers of participating in the social media environment while trying to retain enough objective distance to do their jobs.
Candace Buckner, now covering the Washington Wizards for the Washington Post, expressed caution.
I don’t want to get sucked into an echo chamber.